It started with identity
Every strong system starts with assets that earn their keep. We built a library designed to age well — versatile enough to life on a billboard, social post or TVC. The logic was simple: make each piece work hard, get the foundations right and everything downstream gets easier.
Rather than lean on stock or flat renders, we built the core components as bespoke 3D models — grocery bag, driver, app icons — from the ground up. That meant full control over every angle, every pose, every way a piece catches the light or moves through a frame. Need the driver waving from a three-quarter view? The bag opening for that a-ha moment? A hero icon that animates cleanly? Built to versatility, lit and animated however the moment calls for.
Components for re-use
A brand system designed well is built for speed. We crafted the core components — grocery bag, driver, app icons — in multiple variants, so the team could move as fast as the business needed,
then we started on the interface
With the marketing system locked, we turned to the app itself. Sixty60 had outgrown its original interface — more departments, more products, more happening on every screen. We rebuilt it to bring order and pop back to the experience: clearer hierarchy, better browsing, and a home screen that actually feels like the brand people already love.
Turning the figma file into a system
The whole app once lived in a single Figma file. With a growing team and demand for more functionality to be added, we were tasked to built something more scalable. So we turned it into a robust design system — scoping every state, every interaction, every reusable component. Buttons, links, e-commerce patterns, the lot. Now the team ships faster, stays consistent, and never has to wonder how a button behaves.
And made some 3D icons
Then the fun bit. We redesigned the app's all important department carousel elements into a custom 3D icon set — trading flat line-work for something with depth, warmth and personality. Same categories, more character. It's the kind of detail people don't consciously notice but absolutely feel, and it gives the interface a signature the flat version never had.
Create a set of app icons that are representative of the new departments
How they show up in the Sixty60 interface
the process
The icon kitchen
Making the (now well over) 300 icons that help Sixty60 users navigate across categories in the app is not just a one-click solution. It involves a few stages of craft before it reaches its final form.
First we make sure the concept works ✅, then we model the icon in a stylised way that suits rest of set ✅, we apply realistic texturing so that it doesn't feel generic ✅ and then we render it in our custom lighting setup give it the chance to sing ✅.
The process videos provide give you an idea of the stages of craft each icon takes to reach its final export.
