Imagination and creativity is uniquely human. Even in a fast-moving technological age, this is still the most important tool in our arsenal. Our work is meant to be an expression of this uniqueness and our aim is for it to never stop being fun. We're proud of our positive studio culture and building meaningful relationships with our clients is important to us.

Imagination and creativity is uniquely human. Even in a fast-moving technological age, this is still the most important tool in our arsenal. Our work is meant to be an expression of this uniqueness and our aim is for it to never stop being fun. We're proud of our positive studio culture and building meaningful relationships with our clients is important to us.

a bit of our backstory

Let's Be Friends started as a way for our founder to dust off his creative skillset in his (actually pretty dusty) garage and has since grown into a thriving young creative studio in the northern suburbs of Cape Town.

The first real job was visual direction for The Drop a long-running Nike campaign built for Sportscene stores in 2018. That led to work with Asics, Reebok and Puma.

In 2020, Checkers Sixty60 asked us to help craft a brand identity for a grocery delivery service nobody had heard of yet. We ended up leading the digital design system as it scaled into the giant it is now, and since 2022 we've designed and maintained the front-end components of the app itself. Six years in, we're still on it.

The 3D work started during lockdown, on a sustainability film for an international client. We liked the medium enough to keep going, and it's since become a fun part of the studio offering: product launches, brand stories, anything that works better moving.

Nine of us now. Still treating the northern suburbs like the new Palo Alto, we're still stoked for every new creative challenge that comes our way.

Meet the team

Phil

CEO & creative director

Leading the agency’s mission to blend Indonesian creativity with cutting-edge AI automation that helps businesses work smarter and scale faster.

Pieter

Senior animator

Leading the agency’s mission to blend Indonesian creativity with cutting-edge AI automation that helps businesses work smarter and scale faster.

Natalie

UI Designer

Leading the agency’s mission to blend Indonesian creativity with cutting-edge AI automation that helps businesses work smarter and scale faster.

Caitlin

Designer & art director

Leading the agency’s mission to blend Indonesian creativity with cutting-edge AI automation that helps businesses work smarter and scale faster.

Sam

Digital designer

Leading the agency’s mission to blend Indonesian creativity with cutting-edge AI automation that helps businesses work smarter and scale faster.

Susan

Marketing strategist

Leading the agency’s mission to blend Indonesian creativity with cutting-edge AI automation that helps businesses work smarter and scale faster.

Lanouska

Multimedia designer

Leading the agency’s mission to blend Indonesian creativity with cutting-edge AI automation that helps businesses work smarter and scale faster.

Gareth

Project manager

Leading the agency’s mission to blend Indonesian creativity with cutting-edge AI automation that helps businesses work smarter and scale faster.

Abia

Designer

Leading the agency’s mission to blend Indonesian creativity with cutting-edge AI automation that helps businesses work smarter and scale faster.

Nine of us now. Still treating the northern suburbs like the new Palo Alto, we're still stoked for every new creative challenge that comes our way.