Raw materials
We pulled apart what's actually inside a Nike shoe and rebuilt each part as an abstract form we could direct — character first, sneaker second.
And then bring them all back to together again
Inspired by street culture
To contrast with the light colourful section of the Nike materials, we though to bring a night time grit to the parts of the piece that were more classicaly Sportscene-inspired.
THE BRANDING
The court needed a mark that could live on a ball as easily as on a wall. We drew a custom typographic identity — Playground — built to wrap, emboss and animate.
our approach
The pipeline ran across Cinema 4D and Houdini, each doing what it's best at. Look development, layout and the cleaner hard-surface and brand elements were handled in C4D; the material behaviour — the foam's porosity, the inflation and creasing, the collisions where the four elements come together — was built procedurally in Houdini.
