Let's Be Friends

Let’s Be Friends® Privacy Policy

Last updated

15 September 2026.

This Privacy Policy governs the websites operated by Let’s Be Friends® (Pty) Ltd ("Let’s Be Friends®", "LBF", "we", "us", or "our"), including the website located at lbf.studio (the "Site"). By using the Site, you consent to the collection and use of your personal information as outlined in this Privacy Policy.

Questions and Opt Out

If you have questions or comments regarding this Privacy Policy, please contact us at hello@lbf.studio. We will not disclose personal information to third parties for their direct marketing purposes without your consent. If you wish to opt out of having your personal information disclosed to third parties for their direct marketing purposes, please contact us.

Information You Choose To Submit

We may collect and store personal information that you voluntarily provide—such as your name, email address, phone number, company details, and project notes when submitting inquiries or requesting meeting bookings via our embedded Cal.com scheduling tool. We use this information to send you communications, evaluate and confirm booking requests, respond to your inquiries, and provide information or services you request.

Usage Data

We automatically collect certain non-personal information to understand how users interact with our Site. This may include browser type, IP address, pages viewed, and duration of visits. We use cookies and web beacons to enhance user experience. Our Site does not respond to "do not track" signals.

Google Analytics

We use Google Analytics to analyze website usage. This service uses cookies to collect data, such as your IP address and the pages you visit. For more information about Google's privacy policy and opting out, visit Google's websites.

How We Use Information

We use your Personal Information to communicate with you, process meeting requests, send newsletters, respond to agency inquiries, and for other purposes outlined in this policy. We may also use the information to provide personalized content and advertisements.

How We Share Your Information

We do not share your Personal Information with third parties for their direct marketing purposes without your consent. We may use Service Providers (such as Cal.com for meeting scheduling and Framer for website hosting) to perform services on our behalf, and we provide them with the necessary information to perform these services.

Other Authorized Disclosures

We may disclose your information in response to legal processes, to comply with applicable laws in South Africa (including POPIA), to protect our rights, or in connection with a sale or merger of our company.

Links to Other Sites

Our Site may contain links to third-party websites or integrated third-party tools. We are not responsible for the privacy practices of these sites or services.

Security

We implement security measures to protect your Personal Information. However, no online transmission can be guaranteed to be 100% secure.

Children's Privacy

We do not knowingly collect information from children under 13. If we become aware of such collection, we will delete the information.

Data Processing

Your Personal Information may be processed and stored in South Africa or on secure cloud infrastructure located internationally. By using our Site, you consent to this processing.