Everyone knows the low-grade dread of life admin — the scavenger hunt for a receipt you swear you kept, or the doctor's visit you meant to log for your kid. Thanks Mel is the app that takes that weight off: a single vault for all of life's admin. We were briefed on an animation that would tell the product's story while matching the tone and illustrated style the brand already had.
Everyone knows the low-grade dread of life admin — the scavenger hunt for a receipt you swear you kept, or the doctor's visit you meant to log for your kid. Thanks Mel is the app that takes that weight off: a single vault for all of life's admin. We were briefed on an animation that would tell the product's story while matching the tone and illustrated style the brand already had.
Everyone knows the low-grade dread of life admin — the scavenger hunt for a receipt you swear you kept, or the doctor's visit you meant to log for your kid. Thanks Mel is the app that takes that weight off: a single vault for all of life's admin. We were briefed on an animation that would tell the product's story while matching the tone and illustrated style the brand already had.
the process
Animations like these are always a labour of love where story is the winner.
the process
Animations like these are always a labour of love where story is the winner.
balance of design & ease
We needed to create a world for the Thanks Mel characters to live in and give them the freedom move. Our next step was to craft illustrated elements, character rigs & new scenes.
